The Woolworths gluten-free mudcake is finally here. Woolworths has announced its first Free From Gluten Chocolate Mudcake — a $10, 600g gluten-free version of the iconic Woolies mudcake — and it's joining the permanent bakery range, not a limited edition.
There are few supermarket products quite as recognisable as the Woolies chocolate mudcake. Now, gluten-free Australians are finally getting one of their own.
And this isn't a limited-edition experiment. The new cake is joining the Woolworths bakery range permanently.
Here's what we know so far.
The details
The new Woolworths Free From Gluten Chocolate Mudcake will be available nationally for $10, with a 600g cake designed to offer a similar rich, fudgy experience to the classic Woolies mudcake.
To create the gluten-free version, Woolworths has replaced the wheat flour found in the original with a blend of gluten-free alternatives.
The cake will be available through Woolworths stores and online, making it a particularly accessible new option for gluten-free shoppers.
And accessibility is really what makes this launch interesting.
Why a $10 supermarket cake actually matters
If you're gluten-free, you've probably experienced the last-minute birthday cake problem.
Someone brings a cake into the office. There's a family birthday. You're invited somewhere at the last minute. Everyone else can grab something from the supermarket bakery on the way, while finding a gluten-free equivalent can require considerably more planning.
It's one of those small inconveniences that doesn't sound particularly significant until you've experienced it repeatedly.
That's why we're particularly interested in seeing mainstream supermarkets expand beyond dedicated gluten-free aisles and introduce alternatives to the everyday products other shoppers already have access to.
A $10 gluten-free cake available nationally isn't revolutionary food innovation — and that's exactly the point.
It's normal.
And we'd like to see a lot more of that.
Is the Woolworths gluten-free mudcake suitable for coeliacs?
This is the question we expect plenty of people will be asking.
The product is being sold as Free From Gluten, but if you have coeliac disease, don't rely on the name alone.
Check the packaging, ingredient list and allergen statement yourself before purchasing or consuming the cake, particularly as the product begins arriving in stores.
At Elios Table, we don't assume that a product is suitable for someone with coeliac disease simply because it's described as gluten-free. Manufacturing environments, allergen statements and individual dietary requirements matter too.
We'll be keeping an eye out for further product information once the cake lands on shelves.
When does the Woolworths gluten-free mudcake launch?
The new cake is rolling out nationally in August 2026, priced at $10 for 600g.
Better still, Woolworths says it's joining the permanent bakery range, so this shouldn't be a case of rushing to find one before it disappears.
The supermarket is even marking the occasion with a limited-edition Woolies Mudcake reusable shopping bag.
Apparently gluten-free mudcake merch is where we're at in 2026.
We're not complaining.
More mainstream gluten-free options, please
For Australia's gluten-free community, the most exciting part of this launch might not actually be the cake itself.
It's another mainstream retailer recognising that gluten-free customers want versions of the normal, convenient and affordable foods everyone else can buy.
Not everything needs to be a premium health product tucked away in a speciality aisle.
Sometimes we just want the mudcake.
We'll be watching for the new Woolies gluten-free mudcake as it hits shelves — and sharing more gluten-free finds, launches and dining news on Elios Table.
Who's talking about it
The Woolworths Free From Gluten Chocolate Mudcake has already started generating buzz across Australia's gluten-free community since the announcement.
Melbourne Coeliac — the popular gluten-free food account (11.9K followers) covering restaurants, recipes and products — was among the first in the coeliac community to share the news, posting the new Free From Gluten Chocolate Mudcake to their followers.
The launch has also been covered by Sitchu in their Australia food news section, reflecting how mainstream the gluten-free supermarket category has become.
When a product like this is picked up by both a dedicated coeliac creator and a general food publication, it's a good sign the demand is real — and that we'll see more mainstream gluten-free options following.
Frequently Asked Questions
How much is the Woolworths gluten-free mudcake? The Woolworths Free From Gluten Chocolate Mudcake is priced at $10 for a 600g cake, the same accessible price point that makes the mainstream launch notable for gluten-free shoppers.
When does the Woolworths gluten-free mudcake launch in Australia? The cake is rolling out nationally in August 2026 across Woolworths stores and online, and it joins the permanent bakery range rather than being a limited edition.
Is the Woolworths Free From Gluten mudcake suitable for coeliacs? It is marketed as Free From Gluten, but Elios Table does not assume a product is coeliac-safe based on the name alone. Always check the packaging, ingredient list and allergen statement yourself before purchasing or consuming, as manufacturing environments and allergen labelling matter for coeliac safety.
Where can I buy the Woolworths gluten-free mudcake? The cake will be available nationally through Woolworths stores and online, making it one of the more accessible gluten-free supermarket cake options in Australia.
Is the Woolworths gluten-free mudcake a limited edition? No. Woolworths has confirmed the Free From Gluten Chocolate Mudcake is joining the permanent bakery range, so it should remain available rather than disappearing after a short run.
Always check current product packaging, ingredients and allergen information to determine whether a product is appropriate for your individual dietary requirements.
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